Knowledge Exchange Event Series. Brand: Strategy, Trust & Commercial Impact

Join us for the launch of the Knowledge Exchange Series from the Knowledge Development Committee of the Worshipful Company of Marketors.

This inaugural event, set against the familiar Hollywood backdrop of Senate House, University London, promises a viceral debate on one the most hotly billed topics in marketing today: Brand.

In a business environment shaped by performance pressure, AI disruption and evolving trust dynamics, organisations are re-examining the role brand plays in building long-term value, resilience and sustainable growth and delivering competitive advantage.

Designed as a vibrant forum for insight, challenge and professional discussion, the Knowledge Exchange Series supports the Marketor community by promoting Excellence in Marketing through thought leadership, dialogue and peer-to-peer learning.

In trully inclusive fashion, this event has a limited number of tickets available to the general public.

To encourage meaningful discussion and interaction, places are limited to 50 attendees.

Early booking is strongly recommended.

Book your place today:

Event Date: Thursday 14 May 2026Time: 6:00pm – 8:30pm

Venue: Senate House, University of London

Ticket: £30 General Admission (incl VAT)

Event Timetable:

6:00pm Doors open, registration, tea and coffee

6:30pm Guests take their seats

6:40pm Panel fireside discussion begins

7:45pm Networking over drinks and refreshments

8:30pm Event close

Your ticket includes:

• Access to the expert panel discussion

• Audience Q&A participation

• Tea and coffee on arrival

• Networking reception with drinks and refreshments

Why Attend

This event is designed for marketing leaders, business executives, academics and brand professionals who want to engage with the strategic issues shaping the future of marketing.

Event Theme

Brand: Strategy, Trust & Commercial Impact

This expert panel discussion will explore how brand is evolving in an increasingly complex and fast-moving environment and how it can be best utilised to drive trust and deliver commercial impact. Critically we’ll discuss what this means for marketing and business leaders today.

Topics discussed will include:

• The balance between brand building and performance marketing

• The impact of AI on brand authenticity and trust

• The shifting relationship between personal brands and corporate brands

• Brand as a strategic asset driving growth and enterprise value

• The continued importance of the human brand marketer and the role of emotion in building meaningful brands

The Panel

The discussion will be moderated by Jarmila Yu - Founder and Consulting Chief Marketing Officer, YUnique Marketing Ltd, Liveryman and Court Assistant at the Worshipful Company of Marketors, and Chair of the Knowledge Development Committee.

She will be joined by a distinguished panel bringing perspectives from business, academia and the marketing profession:

• Darren Coleman – Founder of The British Institute of Branding and Author of Building Brand Experiences

• Christian Gladwell – Senior Director Strategy & Partnerships at Sabio.

• Jo Pinson – Director of Strategic Communications and Marketing, Royal Holloway, University of London

• John Jeffcock – Chief Executive, Winmark and author of The Suite Spot, and Liveryman of the Worshipful Company of Marketors

• Kate Burnett – General Manager, People & Talent, Data & Marketing Association

The discussion will conclude with a summary and vote of thanks from Omaid Hiwaizi - Founder and Fractional CMO, Freeman of the Worshipful Company of Marketors, and Deputy Chair of the Knowledge Development Committee.

Event Support

We are grateful to the organisations supporting this event.

Event Sponsor: Sabio IncSabio

Sabio IncSabio is a leading Connected TV (CTV) advertising platform built to help brands reach, engage, and validate streaming audiences. Designed for an evolving media ecosystem, our solution takes a data-driven and personalized approach to reaching streaming audiences at scale. Founded in 2014 by veterans in the mobile and TV industries, Sabio has offices in Los Angeles, New York, Detroit, Chicago, and Toronto. Sabio is NMSDC-certified as a Minority Business Enterprise.

Event Partner: Royal Holloway Business School, University of London

Royal Holloway, University of London, is in the top 30 of all UK universities. We were founded over 170 years ago to provide equity in opportunity, to transform lives through education and create positive change – doing this with bravery, curiosity and care. We have the courage and conviction to think differently, providing a platform to challenge conventions. With combined and integrated strengths in innovative education and transformative research, we have a passion to create, teach and share knowledge in both established and emerging areas. Through our impactful research, we seek creative solutions to complex challenges to make a real difference in the world. We are a place for growth. We aim to empower individuals and transform lives through inclusive education, an active, and close-knit community, and partnerships that link us with local and global industry and culture. We are a University of Social Purpose, creating positive change, for what matters – for our students, for society and for the world.

Event Supporter: Data & Marketing Association

We are the leading trade body for data and marketing. Our mission is to empower all marketers to do data right. We set the standard for the industry through our Code, drive innovation and best practice and foster a community where brands, agencies and marketing suppliers connect to shape the future of marketing. We work closely with government and regulators, representing our members to help shape industry regulation that balances privacy with innovation so that organisations thrive by building trust with customers. We give DMA members access to resources, research, training and tools to help grow their experience and understand the value of data. Our community helps professionals to connect, share knowledge and excel in marketing. We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK's largest community made up of 27,000+ marketers.

About the Knowledge Exchange Series from the Knowledge Development Committee at the Worshipful Company of Marketors:

The Knowledge Exchange Series is a new quarterly event programme created by the Knowledge Development Committee of the Worshipful Company of Marketors. It provides a forum where marketers, business leaders and academics can come together to explore the ideas, challenges and opportunities shaping the future of the profession and the role marketing plays in business and society.

By attending you will:

• Gain insight into how brand strategy is evolving in a rapidly changing business environment

• Hear diverse perspectives from leaders across industry, academia and the marketing profession

• Take part in a thought-provoking discussion exploring the commercial impact of brand strategy

• Contribute to the conversation through audience Q&A and peer dialogue

• Connect with fellow professionals across the Marketors community and the wider marketing ecosystem, building valuable professional connections during the networking reception

We look forward to welcoming you to the event!

Members of the Marketors are welcome to join the Knowledge Development Committee and join us in shaping events that create a vibrant forum for insight, challenge and professional discussionpromoting Excellence in Marketing through thought leadership, dialogue and peer-to-peer learning.

Photographs will be taken and we will be filming the event which will be used for publicity purposes. If you do not wish your image to be taken or not wish to be in the film recording, then please let the photographer, or event organisers, who are covering the event know at the start.

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Host or Publisher The Worshipful Company of Marketors