Know Your Worth: Costing, Pricing & Charging for Your Products and Service

Are you unsure if you're charging enough for your products or services? Do you struggle to confidently explain your prices to customers?
About this Event

Are you unsure if you're charging enough for your products or services? Do you struggle to confidently explain your prices to customers or find yourself competing on price alone?

Join us for this practical and interactive workshop designed to help entrepreneurs, start-ups, freelancers, and small business owners understand the fundamentals of costing, pricing, and profitability.

This engaging session will combine practical learning with real-world insights from entrepreneurs who have navigated the challenges of pricing their own products and services. Participants will also have the opportunity to work through their own business costing and pricing models during the workshop, leaving with greater clarity and confidence about what they should be charging.

During the workshop, we will explore practical pricing approaches including the Cost-Plus Pricing Model, which helps businesses understand the true cost of delivering a product or service and apply a sustainable profit margin, and the Hourly Rate Pricing Model, which helps service-based businesses, consultants, freelancers, and tradespeople accurately value their time, expertise, and business overheads.

What You Will Learn:

• The difference between cost, price, revenue, and profit
• How to identify direct and indirect business costs
• How to use Cost-Plus Pricing to calculate profitable prices
• How to calculate and charge an appropriate hourly rate
• Different pricing strategies and when to use them
• How to avoid undercharging and improve profitability
• How to communicate value rather than compete on price
• Practical tools to help you review and improve your pricing

What to Expect:

• A practical workshop focused on real business challenges
• A panel discussion with entrepreneurs sharing their experiences of pricing, profitability, and business growth
• An opportunity to ask questions and learn from lived business experiences
• Hands-on exercises to help you calculate the true cost of your own products or services
• Practical guidance on applying pricing models to your own business
• Peer discussion and networking opportunities

Who Should Attend?

• Start-up businesses
• Entrepreneurs and freelancers
• Sole traders
• Small business owners
• Anyone looking to improve the profitability and sustainability of their business

Whether you are launching a new business, reviewing your current pricing model, or simply looking to understand your numbers better, this workshop will provide practical insights, tools, and real-world experiences to help you price with confidence and build a more sustainable business.

Leave with a clearer understanding of your costs, a stronger pricing strategy, a draft pricing structure for your business, and the confidence to charge what your business is truly worth.