Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard
About this Event
Most founders fail because they do the right things in the wrong phase.
Gregory Shepard, a 12-time founder, Fulbright Scholar, United Nations speaker, and author of The Startup Lifecycle, ran a $500K study of more than 4,800 founders to understand why startups fail and what the ones that exit do differently.
In this two-hour, in-person masterclass, you will:
• Locate your startup on the 7-phase Startup Lifecycle
• Learn exactly what to do, and what to skip, in your current phase
• See the pre-written playbook for moving from vision to exit
• Work through Greg's frameworks live, with open Q&A
Who it is for: founders, operators, investors, accelerator leaders, and anyone building or scaling a company.
Gregory Shepard is The Startup Architect. He has built and sold 12 technology companies and founded StartupScience.io, which serves 100,000+ founders and 200+ startup programs globally.
Tuesday, August 11, 2026, 6:00 to 8:00 PM at Estancia La Jolla Hotel & Spa. General admission is $49.95. Seats are limited.
Agenda
🕑: 06:00 PM - 06:30 PM
Arrival & Founder Connections
Info: Check in, meet founders and operators, and get settled for the masterclass.
🕑: 06:30 PM - 07:30 PM
Know Your Phase Masterclass
Info: Gregory Shepard maps the 7-phase Startup Lifecycle and shows what to do, and what to skip, in each phase.
🕑: 07:30 PM - 08:00 PM
Live Q&A & Next Steps
Info: Bring your hardest startup question, work through it directly with Greg, and leave with a clear next move.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00 to USD 49.95
