Keys to Social Media & Gen Z : Unlocking the next-generation homebuyer

We are flying in Ally Carty, Nashville local and a highly regarded expert on social media to teach us practical and autentic strategies for showing up online!

Ally Carty is a 27-year-old Gen Z “Guru” and Manager of Market Research & Social at Guild Mortgage, where she combines social media storytelling with generational research to help the industry better connect with next-generation homebuyers. In her role, Ally leads Guild’s Social Media Coaching group, collaborates with real estate professionals nationwide, and analyzes national and local homebuyer trends to deliver insights through content, education, and live presentations.

With over 65,000 followers across her personal social media platforms, Ally is passionate about helping mortgage professionals build confidence and authenticity online. Known for translating Gen Z behavior into practical, actionable strategies, she works closely with loan officers and real estate professionals to refine messaging and strengthen relationships with first-time buyers to drive more business opportunities.

Ally is a frequent speaker and panelist at industry-leading events and a contributor to HousingWire as well as a co-author of Rethink Everything You Know About Being a Next-Gen Loan Officer. She is also a member of Women of ALICE, a nonprofit organization dedicated to championing women in the mortgage finance industry. Her mission is to help shape the future of homebuying by empowering both loan officers and the next generation of buyers”

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Host or Publisher The Adams Team - Legacy Mutual Mortgage