Keynote Luncheon - Setting a New Bar – Super Bowl LVIII in Las Vegas!
Schedule
Sat Oct 05 2024 at 11:30 am
Location
Grand Sierra Resort and Casino | Reno, NV
Join us for an exclusive keynote presentation that takes you behind the scenes of the most anticipated event of the year: the Super Bowl and Super Bowl Week. Discover the intricate process and innovative strategies that made the Super Bowl a pinnacle of marketing excellence in Las Vegas, the city with the highest expectations when it comes to entertainment with Scott Voeller, chairman of the marketing sub-committee for Super Bowl LVIII Host Committee.
The Super Bowl isn't just a football game; it's a cultural phenomenon and the ultimate stage for groundbreaking marketing. This includes all the events of Super Bowl week leading up to the big game. In this keynote speech, Scott Voeller will delve into the inner workings of the Super Bowl marketing sub-committee. Scott will talk about the unique challenges faced by the marketing committee, including managing high expectations, ensuring brand safety, and working with all the different agencies and organizations.
This keynote is a must-attend for marketing professionals, advertisers, and anyone interested in the inner workings of the Super Bowl marketing committee.
*A Little About Scott*
Scott Voeller is one of the founding partners of Touch Squared Marketing, a full-service marketing communications agency specializing in digital performance marketing. With over 35 years of experience in the hospitality and advertising industries, Scott has held key roles, including Senior Vice President of Brand for MGM Resorts International and Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, NV. At Mandalay Bay, he led significant initiatives such as the launch of Delano and the expansion of the convention center. In 2022, Scott chaired the marketing sub-committee for the Super Bowl LVIII Host Committee in Las Vegas. He currently serves on the board of the Leadership Las Vegas Foundation and the marketing committee for Travel Nevada.