Johor Content Creators' Convention 2026 - Travel & Tourism Edition

𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦’ 𝗖𝗢𝗡𝗩𝗘𝗡𝗧𝗜𝗢𝗡 | 𝗧𝗿𝗮𝘃𝗲𝗹 & 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗘𝗱𝗶𝘁𝗶𝗼𝗻
𝗧𝗥𝗔𝗩𝗘𝗟 𝗙𝗢𝗥𝗪𝗔𝗥𝗗 𝟮𝟬𝟮𝟲
𝗛𝗼𝘄 𝗔𝗜 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗿𝗲 𝗥𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆, 𝗧𝗿𝗮𝘃𝗲𝗹 & 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆
10 September 2026 | 9am -5pm | Impiana Hotel Senai Johor Bahru
MYR 450 per person – Full day access
MYR 250 per person – Half day access (AM or PM)
HRDC Claimable Status (to be confirmed)
( Students 50% off)
To register, please email [email protected]
Join creators, hospitality brands, tourism stakeholders, PR professionals and marketers as we explore how AI, digital behaviour and creator culture are reshaping travel discovery, tourism marketing and brand collaborations.
This convention brings together industry conversations, workshops, networking opportunities and creator-brand matchmaking sessions focused on the future of hospitality and tourism marketing.
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PROGRAM ITINERARY
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1. Registration, Activity Booths & Networking
Explore tourism, hospitality and travel brand booths while networking with creators, PR professionals, marketers and tourism stakeholders.
• Hotels & resorts
• Tourism boards
• Attractions
• Travel brands
• Creator communities
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2. Keynote Speech
How AI & Content Marketing Are Redefining the Role of Brand Managers and Content Creators
• AI-driven content discovery
• Creator-led marketing
• Digital habits and behaviour
• Emerging marketing trends
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3. Panel Discussion #1
Are Travel & Tourism Brands Collaborating with Creators the Right Way?
• Brand vs creator expectations
• Briefing culture
• ROI & deliverables
• Paid vs barter collaborations
• Long-term partnerships
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4. Networking & Refreshment Break
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5. Panel Discussion #2
How AI Is Changing Travel Discovery & Tourism Marketing
• AI travel planning
• GEO & AEO
• Destination discoverability
• AI-generated recommendations
• Future marketing trends
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6. Brand-Creator Matchmaking Lunch
Focused on collaborations, hosted stays and future campaigns.
Structured networking between:
• Creators
• Hotels & resorts
• Tourism services
• Attractions
• PR & marketing teams
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7A. Workshop #1
Building Campaigns That Convert Attention Into Business
• Travel & tourism storytelling
• Campaign planning
• Multi-platform content strategy
• CTA & conversion thinking
• Creator-led tourism campaigns
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7B. Focus Group #1
Why Some Content Campaigns Go Viral While Others Fail
• Emotional triggers
• Audience behaviour
• Trends & timing
• Authenticity vs polished content
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8. Networking & Refreshment Break
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9A. Focus Group #2
What Makes People Suddenly Want to Book a Trip?
• FOMO & travel culture
• Emotional storytelling
• Creator influence
• Short-form content psychology
• Travel trends & booking behaviour
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9B. Workshop #2
Managing Creator Collaborations for Hospitality & Tourism Brands
• Creator briefing frameworks
• Hosted stays & media previews
• Deliverables & approvals
• Usage rights
• Measuring creator ROI
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10. Closing Remarks, Group Photography, Gift & Certificate Collection