IWC Schaffhausen Top Gun Exhibition lands in La Jolla, CA (10/12-10/17)

After the success of the IWC Big Pilot tour last year, IWC returns with an exhibition housed in specially converted shipping containers, dedicated to the brand’s TOP GUN watch collection where guests can learn more about the brand, it's history and have a chance to try on the watches.

There will be a new hologram technology, Proto, that will feature a life-sized projection of IWC CEO, Christoph Grainger-Herr, joined by Kurt Klaus, IWC's legendary former head watchmaker, and IWC brand ambassadors, such as award-winning F1 champion, Lewis Hamilton and professional skier, Eileen Gu. From this futuristic display, each personality will provide exciting insights into the world of IWC.

Guests will also be able to discover the newly released four IWC’s Pilot’s Watch Chronograph Edition “Polaris Dawn” in white ceramic with a space-blue dial designed to support the upcoming human spaceflight mission, Polaris Dawn. The timepieces will be traveling to space on the wrist of the four Polaris Dawn four crew members. Each of the four timepieces’ titanium case backs are engraved with the name of one of the four crew members.