Irish Design Week - Prompt. Produce. Play

Prompt. Produce. Play - AI Panel Discussion

As part of DCCI Irish Design Week 2025, we explore how artificial intelligence is not just transforming creative workflows, but unlocking new creative possibilities.

Featuring three global leaders from technology, advertising and engineering, this session will explore how AI is powering creativity in everyday real-world scenarios.

From Microsoft’s leadership in creating enterprise compliant AI, to bold creative campaigns at adam&eveDDB, to the innovative new tools being built at Tabpsace AI, this is a rare opportunity to hear from people who are shaping how AI scales in the real world.

Info: We present a chance to hear from the Executive Creative Director of adam&eveDDB on his work for brands like Nike, adidas, Puma. Amazon, The V&A Museum, Pot Noodle, John Lewis and many more. We'll also been discussing the role AI is playing in large global advertising campaigns.

Info: We present a chance to hear the inside track from Microsoft's General Manager of North Europe on the role AI is playing in real world applications across governments, agencies & creators.

Info: We discuss the future of AI video tools and where it's heading. We'll also discuss their recent link up with TikTok and what this means for social video production.

Info: Q&A with the audience.

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Host or Publisher Dermot O'Shea