Introduction to Typefaces: IRL Workshop

We think that the design industry requires people to be more skilled than ever before and traditional educators are finding it hard to remain relevant. We want to address this by creating a collection of lessons that are led by guest lecturers who specialise in diverse disciplines. It is now time to provide opportunities for professionals to find the knowledge needed for a successful future.

Guest Lecturer
Eleni Beveratou is the creative director at Dalton Maag. She holds a BA and MA in communication design from the Vakalo Art & Design College, and an MA in Typeface Design from the University of Reading. During her time at Dalton Maag, Eleni has been involved in the design of typefaces for brands including Airbnb, Oracle, Aston Martin, and Wendy's. She has a particular interest in the science of reading, and its impact on type design. Her findings have been featured in Digital Fonts and Reading by World Scientific.

Lesson Outline
This workshop will include both practical and theoretical elements, across four parts addressing the key topics of expression and emotions, size, usage, and language.

1: The impact of emotions on type and basic letter drawing principles.

2: The relevance of size when designing type and the adaptations needed for each intended use.

3: How typographic expression can be translated to other writing systems to ensure consistency when communicating with global audiences.

4: How to discern if a typeface is suitable for large (display) or small (text) size use, and the design features required for different formats.

Additional benefits
• 12 month subscription to the Right Aligned Academy
• 50% off Process Events tickets
• Verified certificate for your portfolio and CV (certifier)
• Refillable tea and coffee
• Opportunities to build your network

Tickets
Access to this workshop is limited so we recommend booking early to avoid disappointment. A small number of early bird tickets are available on a first come, first served basis.

Venue
Enjoy some luxury in the heart of London at the Mercure Hotel, Hyde Park. Our workshop will take place in Serpentine Suite, a room that is air-conditioned with a boutique style design and modern décor. The hotel is in a quiet and private area of the hotel near Paddington station with great links to lots of transport options.

https://www.mercurehydepark.com/meetings/the-serpentine-suite/

About us
Our mission is to make design insight and education accessible to all. We do this by working in collaboration with the world’s best studios providing our community with the tools needed for a successful future. If you are interested in boosting your ability by understanding what it takes to develop and deliver client–ready projects subscribe today.

Disclaimer
This workshop requires at least 15 participants for it to go ahead. We have the right to cancel at anytime but we will do all we can to make sure you are informed in advance. In order to remain intimate no more than 40 people will be able to sign–up but we will continue to repeat workshops regularly.

Privacy
We respect your privacy. All attendees will be contacted with via the email provided or through Eventbrites messaging facility. We will also add you to our mailing list so that you can find out about future opportunities but if you prefer to be removed you will be able to unsubscribe whenever you want.

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