Introduction to Paid Digital Advertising

This workshop is aimed at businesses who are new to paid advertising and would like to know how to use Facebook & Instagram and Google Ads for their business.

Those attending should already have an active business website and Facebook & Instagram accounts in place for their business and should be familiar with the basic workings of them.

What we’ll cover:

1. Overview

1.1. The benefits of using Paid Advertising for your business.

1.2. Foundations to have in place before you start advertising.

1.3. Key differences between Facebook and Google advertising.

2. Introduction to Facebook and Instagram Advertising

2.1. The difference between designing an Ad Campaign and ‘boosting’ a post.

2.2. Understanding how an Advertising Campaign is structured in Ads Manager.

2.3. Knowing which objective to use in Ads Manager.

2.4. How to build different audiences.

2.5. How to construct a high performing advert.

2.6. Testing and measuring the success of your campaigns.

3. Introduction to Google Advertising

3.1. Setting the foundations for a good Google Ads account.

3.2. Understanding the differences between SEO and SEM.

3.3. Introduction to keywords and negative keywords.

3.4. Connecting the different tech platforms required to run Google Ads.

3.5. An overview of Search, Shopping and Remarketing campaigns.

3.6. Definitions of the common Google Ads metrics.

3.7. Introduction to Google Analytics.

You will come out of this workshop with the foundations for starting to design and manage paid advertising campaigns for your business and how to measure their success.

Your Trainer: Kathryn Clarke is a social media coach and paid advertising specialist. She has a Diploma in Social Media Marketing and was trained by Emma Van Heusen, one of the leading Facebook Advertising experts in the UK and Kaity Griffin, a renowned expert in Google Advertising based in Australia. Kathryn is passionate about supporting SME’s and offers 1:1 coaching, consultancy and outsourced management for paid advertising.

You can read more about her services and get in contact with Kathryn through her website at www.lunasocial.co.uk.

Cost: £50

Free for Get Enterprising clients (businesses under 5 years old in St Albans or Harpenden and surrounding villages). Email: [email protected] or call 01727 837760 for further information.

Host or Publisher STANTA (St Albans Enterprise Agency)