Introduction to Internet Marketing: 1Day Course – Atlanta
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About the Course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages provided during the session
If you would like weekend training sessions, kindly reach out to us at for availability and scheduling.
INTERNET MARKETING FUNDAMENTALS
Learn Digital Marketing. Reach the Right Audience. Grow Online.
The digital landscape has changed how businesses attract customers, build brands, and communicate with their audiences. A strong understanding of Internet marketing is now essential for professionals and businesses looking to establish and strengthen their online presence.
Internet Marketing Fundamentals is a practical 1-Day training programme that introduces participants to the core concepts and strategies of digital marketing. From identifying target audiences and building brands to social media, SEO, websites, lead generation, and campaign planning, the programme provides a strong foundation for effective online marketing.
WHO SHOULD ATTEND?
This programme is designed for:
Business Owners & Entrepreneurs
Learn practical approaches to promote your business and reach customers through digital channels.
Marketing Professionals
Enhance your understanding of fundamental Internet marketing strategies and tools.
Aspiring Digital Marketers
Build essential knowledge and skills for starting or developing a career in digital marketing.
Sales & Business Development Professionals
Understand how digital marketing can support lead generation, customer engagement, and business growth.
Freelancers & Consultants
Learn how to strengthen your online presence and effectively promote your services.
Professionals Exploring Digital Marketing
Gain a practical overview of the key components of modern Internet marketing.
WHAT WILL YOU LEARN?
The programme covers the essential elements of Internet marketing, helping you understand how to plan, promote, and improve your online marketing activities.
BUILD A STRONG DIGITAL MARKETING FOUNDATION
By the end of the programme, you will understand:
✔ Marketing research and target audience analysis
✔ SWOT analysis for digital marketing planning
✔ Real-time and responsive marketing approaches
✔ Brand positioning and online brand management
✔ Social media marketing fundamentals
✔ SEO principles and optimization basics
✔ Key website features and user experience considerations
✔ Lead generation and lead management strategies
✔ Essential components of effective digital campaigns
✔ Content creation and audience engagement techniques
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Our Royalty Referral Program
Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.
For royalty-related queries, contact [email protected]
STOP GUESSING. START MARKETING WITH A STRATEGY.
Whether you're building a business, managing a brand, working in marketing, or simply looking to understand the digital marketing landscape —
This is your opportunity to strengthen your Internet Marketing Fundamentals.
Invest one day in building skills that can support your digital marketing journey.
ENROLL NOW & BUILD YOUR ONLINE MARKETING FOUNDATION.
Contact us for upcoming batches, registration and programme details.
For customized corporate / in-house training, contact us to discuss your requirements.
📧 Contact us today to schedule a customized in-house session:
Agenda
Module One: SWOT Analysis in Marketing
Info: • Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module One: Review Questions
Module Two: Marketing Research
Info: • Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Two: Review Questions
Module Three: Real Time Marketing
Info: • Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Three: Review Questions
Module Four: Brand Management
Info: • Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Four: Review Questions
Module Five: Social Media (I)
Info: • You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Five: Review Questions
Module Six: SEO Basics
Info: • Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Six: Review Questions
Module Seven: Social Media (II)
Info: • Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Seven: Review Questions
Module Eight: Website Characteristics
Info: • SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Eight: Review Questions
Module Nine: Capturing Leads
Info: • Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Nine: Review Questions
Module Ten: Campaign Characteristics
Info: • Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Ten: Review Questions
Module Eleven: Wrapping Up
Info: • Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations
Where is it happening?
Event Location & Nearby Stays:
USD 791.32 to USD 1017.18
