Intro to: Digital Marketing Certification Course

Through this session, you will discover how Digital Marketing connects brands with audiences in measurable ways. In this event, you’ll explore how marketers plan, execute, and measure campaigns that drive growth. This session will give you a clear understanding of today’s digital marketing landscape.

Instructor - Helen Irem Sevim

Helen is a digital marketing leader with over eight years of experience driving growth for major brands. At Amazon, she manages strategic accounts in the Ads team, executing high-impact campaigns across paid search, social, DSP, and product marketing to deliver measurable results for clients. She brings expertise in campaign strategy, optimisation, and cross-channel execution, helping brands scale their digital advertising effectively. Previously, Helen led growth marketing and digital campaign initiatives at Shopify and eBay, building strategies that reached millions of users across multiple markets. She combines hands-on campaign experience with a customer-first mindset and brings real-world insights into her teaching, helping learners develop practical skills in digital marketing, performance advertising, and campaign optimisation.

Step inside the world of Digital Marketing for an introduction on how great campaigns come to life.

01 - The Role of a Digital Marketer

Understand how marketers create strategies that connect with audiences and deliver tangible results.

02 - Real-World Application

Explore SEO, paid media, social, and analytics tools used by top marketing teams.

03 - Adding Marketing Skills to Your Toolkit

Learn how BrianStation’s Digital Marketing Certification can help you confidently apply digital marketing skills in your work and prepare you for the next era of digital transformation.

Know what’s Happening Next — before everyone else does.

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Host or Publisher BrainStation