Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Melbourne

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.

By the end of this course, you will be able to:

• Understand how AI is transforming marketing workflows
• Use AI tools to increase efficiency and creative output
• Make informed, data-driven marketing decisions
• Design customer-centric personalization strategies
• Lead digital teams with clarity and confidence
• Build a realistic AI adoption and leadership development plan

• Marketing Managers & Digital Strategists
• Team Leads & Business Leaders
• Brand, Campaign & Content Professionals
• Entrepreneurs and Innovation Teams
• Anyone aiming to use AI to enhance marketing outcomes

Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making.

You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately.

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Want to train your entire team?
In-house sessions can be customized to your industry, tools, brand, and campaign workflows to ensure direct real-world impact.

Contact us today to schedule a customized in-house, face-to-face session:

Info: • What AI can and cannot do in marketing
• Trends shaping digital customer behavior
• The shift from manual execution to assisted intelligence
• Icebreaker Activity

Info: • AI for research, content creation, and messaging
• Streamlining campaign planning and reporting
• Improving daily marketing efficiency
• Activity

Info: • Using AI to segment and personalize communication
• Enhancing engagement through adaptive content
• Creating consistent multi-channel experience
• Role Play

Info: • Turning marketing data into actionable insights
• Measuring campaign performance intelligently
• Predictive thinking and optimization loops
• Case Study

Info: • Automating repetitive marketing workflows
• Reducing manual tasks and improving speed-to-market
• When automation supports vs. harms customer experience
• Simulation

Info: • Guiding teams through AI adoption and workflow change
• Building digital confidence and collaboration
• Encouraging innovation and responsible use
• Group Brainstorm Activity

Info: • Identifying high-impact AI opportunities in your organization
• Setting realistic next steps for adoption
• Creating metrics for improvement and leadership growth
• Action Plan Review

Know what’s Happening Next — before everyone else does.

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Host or Publisher MG Aussie