Internet Marketing Fundamentals 1 Day Workshop in Allentown, PA

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Refreshments: Snacks, Beverages, and Lunch included in a classroom session

Course Delivery: Classroom

Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills.

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

• SWOT Analysis in Marketing
• Marketing Research
• Real-Time Marketing
• Brand Management
• Social Media (I)
• SEO Basics
• Social Media (II)
• Website Characteristics
• Capturing Leads
• Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM-supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions

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