Internet Marketing Essentials: 1Day Course – Chicago
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About the Course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages provided during the session
If you would like weekend training sessions, kindly reach out to us at for availability and scheduling.
INTERNET MARKETING FUNDAMENTALS
Understand Digital Marketing. Reach Your Audience. Grow Your Online Presence.
The digital landscape has transformed how businesses connect with customers, build brands, and promote their products and services. Understanding the fundamentals of Internet marketing is now essential for professionals and businesses looking to establish and strengthen their online presence.
Internet Marketing Fundamentals is a practical 1-Day programme designed to introduce participants to the key principles and strategies used to market businesses online—from understanding target audiences and building brands to using social media, SEO, websites, lead generation, and campaign planning.
WHO SHOULD ATTEND?
This programme is suitable for:
Business Owners & Entrepreneurs
Learn practical approaches to building and promoting your business online.
Marketing Professionals
Strengthen your knowledge of essential Internet marketing concepts and strategies.
Aspiring Digital Marketers
Develop a strong foundation in the core areas of online marketing.
Sales & Business Development Professionals
Understand how digital channels can support customer engagement and lead generation.
Freelancers & Consultants
Build essential skills for promoting your services and reaching potential clients online.
Professionals Exploring Digital Marketing
Gain an overview of the key elements that shape modern Internet marketing.
WHAT WILL YOU LEARN?
This programme covers the essential components of Internet marketing, helping you understand how to move from market research and audience identification to online campaigns and lead generation.
BUILD A STRONG DIGITAL MARKETING FOUNDATION
Throughout the programme, you'll develop an understanding of:
✔ Marketing research and target audience identification
✔ SWOT analysis for marketing decisions
✔ Real-time marketing approaches
✔ Brand management fundamentals
✔ Social media marketing essentials
✔ SEO fundamentals
✔ Key website characteristics
✔ Lead generation and management
✔ Essential campaign characteristics
✔ Content creation and audience engagement
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Our Royalty Referral Program
Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.
For royalty-related queries, contact [email protected]
STOP GUESSING. START MARKETING WITH A STRATEGY.
Whether you're building a business, managing a brand, working in marketing, or simply looking to understand the digital marketing landscape —
This is your opportunity to strengthen your Internet Marketing Fundamentals.
Invest one day in building skills that can support your digital marketing journey.
ENROLL NOW & BUILD YOUR ONLINE MARKETING FOUNDATION.
Contact us for upcoming batches, registration and programme details.
For customized corporate / in-house training, contact us to discuss your requirements.
📧 Contact us today to schedule a customized in-house session:
Agenda
Module One: SWOT Analysis in Marketing
Info: • Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module One: Review Questions
Module Two: Marketing Research
Info: • Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Two: Review Questions
Module Three: Real Time Marketing
Info: • Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Three: Review Questions
Module Four: Brand Management
Info: • Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Four: Review Questions
Module Five: Social Media (I)
Info: • You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Five: Review Questions
Module Six: SEO Basics
Info: • Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Six: Review Questions
Module Seven: Social Media (II)
Info: • Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Seven: Review Questions
Module Eight: Website Characteristics
Info: • SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Eight: Review Questions
Module Nine: Capturing Leads
Info: • Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Nine: Review Questions
Module Ten: Campaign Characteristics
Info: • Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Ten: Review Questions
Module Eleven: Wrapping Up
Info: • Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations
Where is it happening?
Event Location & Nearby Stays:
USD 726.65 to USD 934.05
