Intermediate SEO Workshop: From Foundations to Advanced Strategy

This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO and want to take their skills to the next level.

What’s Included:

-Recap of core SEO principles to ensure a strong foundation

-Advanced SEO auditing with:

• Google Rich Results Test (schema markup & structured data)
• Site performance, accessibility, and SEO audit

-Reverse-engineering competitor success: keywords, backlinks, and content strategies

-Using PPC (Pay-Per-Click) data to inform and enhance SEO performance

-Practical exercises:

• Run an audit
• Analyse a competitor’s keywords and backlinks

-Templates to take away, including:

• Competitor Analysis Tracker
• Technical SEO Audit Checklist
• PPC–SEO Integration Planner

Outcomes:
By the end of this session, attendees will understand how to audit and optimise technical SEO, uncover competitor strategies, and apply PPC insights to strengthen organic growth. They’ll leave with practical tools and a clear plan for advanced SEO success.

Date: 4 December

Time; 10am - 12pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

Please only sign up to one of our events if you are definitely planning to attend. Spaces are limited and we want to make sure the businesses that really want this support get it.

If you can’t make an event, it’s no problem as long as you let us know before the workshop. If you sign-up and don’t attend an event, we will contact you afterwards to check in. If this happens more than once, it will jeopardise your ability to sign up to future events.

Host or Publisher Business Sheffield