Intellectual Property – Who Cares?
About this Event
Intellectual Property – Who Cares?
Intellectual property is a cornerstone asset of many businesses, but does anyone truly believe this? Or care? In this informative seminar you will discover what IP is and why its important and valuable to businesses the world over.
Your clients’ most valuable assets may not appear clearly on their balance sheets
Intellectual property can be one of a business’s most valuable assets, yet it is often overlooked, misunderstood or left unprotected.
For accountants, advisers, business owners and emerging professionals, understanding intellectual property is increasingly important. A business may have valuable brands, inventions, product designs, software, confidential information and commercial know-how without recognising their value—or the risks of failing to protect them.
Join the CPA Young Professionals Networking Group for a practical, in-person seminar that will demystify intellectual property and explain how it can protect and enhance business value.
The session will examine:
• what intellectual property is and where it exists within a business;
• patents, trade marks, registered designs and copyright;
• confidential information, trade secrets and business know-how;
• how intellectual property can create or multiply business value;
• why timing is critical when protecting intellectual property;
• common mistakes made by businesses and advisers; and
• practical issues accountants and business advisers should identify when working with clients.
Whether you advise established businesses, start-ups, investors or entrepreneurs—or you are building a business of your own—this session will help you recognise intellectual property risks and opportunities before valuable rights are lost.
Who should attend?
This event is designed for:
• accountants, auditors and finance professionals;
professionals working with start-ups and growing businesses;
• business advisers and consultants;
• business owners and entrepreneurs;
• lawyers and commercial advisers; and
• professionals seeking to broaden their commercial knowledge.
No prior intellectual property knowledge is required.
About the speaker
Robert Wulff is a Sydney-based principal of national IP firm Griffith Hack IP Attorneys & Lawyers, having joined the firm in 1989. Robert's patent practice is focused on Australia's resources, materials, agricultural and building products industries and energy technologies. He works with a range of organisations to develop offensive and defensive IP strategies, working closely with his firm’s litigators and IP consultants.
He also has extensive experience in registered designs and is a WIPO-accredited designs expert. Robert regularly presents on IP topics. He is a registered patent attorney with degrees in Chemistry and Chemical Engineering from the University of Sydney. Robert also holds an equivalent Masters of Science in Chemical Engineering from the Royal Institute of Technology, Stockholm.
Event details
Date: Thursday, 13 August 2026
Time: 6:00 pm to 8:00 pm
Venue: CPA Australia, Level 3, 111 Harrington Street, Sydney
In-person only
Refreshments will be provided, with an opportunity to meet the speaker and network with other professionals.
Where is it happening?
Event Location & Nearby Stays:
AUD 0.00
