Integrating Offline and Online Activity | August SHSMG Event

Join our free event to talk with people in similar roles, share your social media insights, ask questions and pick up practical tips.

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For our first in-person event since 2020, we'll be hearing about 'Treasures of the National Library of Scotland' from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland.

This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its place in the world. It features objects from early printed books to video installations, and from maps and medieval manuscripts to passports and letters. The team also worked with Neu! Reekie!, a prize-winning literary collective, to invite artists, writers, musicians and filmmakers to create new work inspired by Library treasures.

During this event, Beth will talk about the process of commissioning the creative works, many of which were then translated to social media. She’ll also discuss how their audience is reacting to in-person vs online events with their Library Late event as an example. Alice will then chat about the Smartify app which was designed to enhance the Treasures gallery experience through a multi-layered guide to the items on display. Stewart will discuss marketing the exhibition through social media more generally, including what went well when he invited content creators to the Library and what he’d do differently next time.

After the short presentation, there'll be time for a Q&A and general discussion.

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EVENT AND VENUE INFORMATION

If you feel unwell on the day, please don't attend the event. We encourage you to wear a face covering during your visit, unless you are exempt under Scottish Government guidelines. You will find hand sanitiser at entry and exit points, and the AV screens will be cleaned regularly throughout the day. Please note that this is the latest guidance and is subject to change.

It may be necessary, due to any future local restrictions imposed because of the pandemic, to move this event online. Please keep an eye on the SHSMG Twitter account and your email inbox for the latest news and further information.

You can take pictures of the exhibition, providing you don’t use flash.

The exhibition spaces are on one level and are wheelchair accessible. There are lifts from the entrance level to the main visitor centre.

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TELL US ABOUT YOUR CAMPAIGN, LAUNCH DATE, ETC.

SHSMG events are attended by communications folk from across the sector, so it’s a great opportunity to spread the word about a campaign you’d like them to know about (for example, a hashtag you’d like museum accounts to use) or a launch date that you want other organisations to avoid.

We’ll ask for this information during the event, but you can also contact us ahead of time if you can’t make it or would rather not speak up.

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FAQs

Will it be recorded?

No (sorry), but we’ll be taking notes for a blog post.

Are all of your events going to be in-person now?

No, we're hoping to organise a mixed programme (ideally rotating online and in-person events), but a lot of this depends on our speakers/hosts.

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ADDITIONAL INFORMATION

All attendees are expected to act with respect to one-another during this event and anyone making comments which we believe to be inappropriate or abusive will be ask to leave the event immediately.

If you have any questions, please don't hesitate to contact us on Twitter or email [email protected].

Remember to join the conversation on Twitter using #SHSMG.

All SHSMG events are supported by , a hub for Scottish archaeology.

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SPECIAL THANKS

Thanks to our fantastic 2022 sponsor, we're able to offer payment to all SHSMG speakers while keeping these events free for attendees:

"Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps."

For more information, visit .

Host or Publisher Scottish Heritage Social Media Group