Integrating AI: Strategic Workshop for Startups

Join us for a workshop focused on providing entrepreneurs with practical insights and strategies for implementing artificial intelligence (AI) tools into everyday operations. Keith Boswell, Chief Digital Officer of Perceptint, will provide insights tailored to early-stage startups. Key topics will include:

• Effectively implementing the right AI tools
• Driving growth, optimizing processes, and enhancing efficiency with AI
• Strategically leveraging AI for maximum impact

PRESENTER:

Keith Boswell, a Fractional CDO/CMO with 27 years of digital marketing, branding, and innovation experience, excels in AI-enhanced solutions for customer engagement and retention. Advising on Generative AI, Keith equips leaders to navigate this transformative change. Since mid-2022, he has led projects for Kaiser Permanente, Meijer, Microsoft, and SBDC Michigan, showcasing his track record in growth and AI innovation at Perceptint, Mentavi Health, and Emergent Holdings.

ORGANIZER:

The Michigan State University Research Foundation supports the MSU ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $10 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Learn more about the MSU Research Foundation and its impact at msufoundation.org.

Host or Publisher MSU Foundation