INSPIRED BY: RACHEL REDD
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THE STORY BEHIND THE SHADE
Every shade tells a story.
Beyond trends and techniques, hair color carries meaning—shaped by the person wearing it, their lifestyle, their texture, and the way they move through the world. The Story Behind the Shade invites artists to slow down, observe, and design color with intention. It explores how thoughtful decisions, restraint, and awareness create results that feel authentic, balanced, and beautifully lived in. This experience encourages artists to trust their eye, honor individuality, and create color that reflects the client, not the formula.
Every shade tells a story.
Beyond trends and techniques, hair color carries meaning—shaped by the person wearing it, their lifestyle, their texture, and the way they move through the world. The Story Behind the Shade invites artists to slow down, observe, and design color with intention. It explores how thoughtful decisions, restraint, and awareness create results that feel authentic, balanced, and beautifully lived in. This experience encourages artists to trust their eye, honor individuality, and create color that reflects the client, not the formula.
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Where is it happening?
The Redken Exchange, 20 10th Ave, New York, NY 10001, United States, Manhattan
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherThe Redken Exchange
