Inside The New Advertising Systems Powering Top Real Estate Firms In 2026

Schedule

Wed Feb 25 2026 at 03:00 pm to 05:30 pm

UTC-05:00

Location

TPC Piper Glen | Charlotte, NC

Advertisement
"The advertising systems elite firms use to dominate attention with deliberate innovative precision to know what is possible."
About this Event


------------------------------------------------------------------------------------------------------



JOIN US FOR THE NEW RULES OF REAL ESTATE ADVERTISING (2026)


------------------------------------------------------------------------------------------------------



Presented By: On Purpose Agency

No, this isn't another marketing trend conversation. Nor is it a networking event filled with all the "fluff" decision-makers are quietly tired of. This event is specifically a buyer intent industry conversation built for people and firms who want more precision in 2026, not more noise.


You’re a Top-Level performer and industry leader.
If you’re still guessing how to structure your marketing infrastructure, unsure where your ad dollars belong, or relying on outdated strategies—you're already behind.


The Top Firms aren’t experimenting. They’re executing with even more intentionality and precision using omnichannel advertising, buyer-intent data, advanced retargeting, and AI systems that nurture and close automatically.


This private, in-person executive briefing seminar reveals how market leaders are actually winning and why most teams will never catch up if they don't innovate now.


The New Rules of Real Estate Advertising is built for elite agents, top brokers, brokerage leadership, builders, and developers who demand precision, control, and measurable market dominance.


Hosted at the prestigious TPC Piper Glen Country Club (Charlotte, NC) this experience is intentionally curated for professionals operating at the highest level.



What This Is Not:


  • This is not a beginner workshop.
  • This is not an AI trend talk or framework.
  • This is not a cookie-cutter, one-size-fits-all social media plan.



What This is:


  • An innovative strategic briefing for decision-makers wanting to dominate.
  • Informed by $1M+ in real estate ad performance data (2024–2025) and $5M+ in annual managed spend, every insight shared comes from live campaigns —not theory.


*No guesswork. No wasted spend. Only precision.




Speakers & Moderator: Trevor Higgins


Top 1% Mortgage Loan Officer:

A Top Loan Officer with Fairway Mortgage who partners with real estate agents to make deals smoother, stronger, and more predictable. He equips agents with tools, communication, and upfront strategy designed to help clients get to the closing table with confidence. Trevor also believes business should be a force for good—donating a portion of every loan to nonprofits that support veterans and people navigating major life crises.



Lead Speaker: Calvin Moore


Founder & CEO, On Purpose Agency:

Master innovative strategist trusted by Fortune 500 Companies, Presidential Candidates, Public Figures, Roofing, Construction, Home Services and National Real Estate Organizations. With 10+ years of experience and $5M+ in annual ad spend under management, Calvin specializes in programmatic advertising through buyer-intent targeting with precision, omnichannel media, AI-driven follow-up, and full-funnel conversion systems.


Website: https://onpurposeagency.biz/




Who This Event Is For:


  • Top-Producing Agents
  • Broker-Owners & Brokerage Leadership
  • Builders & Developers
  • Operators managing serious volume

*Attendance is intentionally curated.




What You’ll Gain:


  • How elite firms dominate attention through precision omnichannel advertising
  • How buyer-intent data + retargeting eliminate wasted ad spend
  • How AI systems nurture, qualify, and follow up automatically
  • What a true end-to-end funnel looks like—from first impression to close
  • How market leaders compound conversion and market share




Event Experience Flow:


  1. Executive networking with sponsors & speakers
  2. Guided fireside strategy conversation
  3. Live audience Q&A
  4. Private happy hour networking to follow




Why You Should Attend This Event:


  • This session reflects the same strategic depth typically reserved for private executive consulting.
  • It’s offered intentionally on purpose—for those who understand that market dominance is built through systems, not shortcuts.
  • Networking with top performing professionals
  • Advertising technologies are advancing faster than most teams can adapt. This is how you can stay ahead of the curve in your efforts.
  • If you don't modernize how you advertise and follow up, someone else will take your market.


*Limited Seating Available




Title Sponsers:


Fairway Morgage

At Fairway of the Carolinas, our mission is simple: Helping people do better in life. Mortgages are what we do – not who we are! We are very fortunate to be able to support several local charities and organizations that do great work in our local Charlotte community. Our team is always willing to lend a helping hand and use their time to share positivity where we can.



Presenting Sponser:


On Purpose Agency

On Purpose Agency is redefining modern day real estate advertising through precision-driven, omni-channel programmatic campaigns and activations powered by our proprietary technology and modern media strategy.


We help brokerages, teams, and real estate brands break through crowded markets by unifying Digital Out-of-Home (DOOH), Connected TV (CTV), live television, streaming, and paid digital into a single, fully integrated system—delivering the level of exposure, credibility, and market dominance once reserved exclusively for national and Fortune-level brands.


Through full-funnel strategy, modern AI-driven lead nurturing, emerging advertising technology, and advanced retargeting, we turn awareness into inbound demand, demand into qualified opportunities, and opportunities into closed transactions driving higher ROI, stronger brand authority, and predictable growth in competitive real estate markets.



SPONSORSHIP OPPORTUNITIES:

Visit https://go.onpurposeagency.biz/eventsponsorships

Advertisement

Where is it happening?

TPC Piper Glen, 4300 Piper Glen Drive, Charlotte, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

Icon
Know what’s Happening Next — before everyone else does.
On Purpose Agency

Host or Publisher On Purpose Agency

Ask AI if this event suits you:

Discover More Events in Charlotte

Select Roundtable for Agents Ready to Scale
Wed, 25 Feb at 10:30 am Select Roundtable for Agents Ready to Scale

Courtyard by Marriott Charlotte Airport North

WORKSHOPS
Community Compass- Charlotte February Event
Wed, 25 Feb at 11:30 am Community Compass- Charlotte February Event

Sixty Vines

USA Curling - Women's Session 3
Wed, 25 Feb at 12:00 pm USA Curling - Women's Session 3

Bojangles Coliseum

SPORTS
Masters of Their Markets
Wed, 25 Feb at 12:00 pm Masters of Their Markets

2909 N Davidson St

USA Curling - Men's Session 4
Wed, 25 Feb at 04:00 pm USA Curling - Men's Session 4

Bojangles Coliseum

SPORTS
Lisa De Novo LIVE at Tommy Bahama
Wed, 25 Feb at 05:00 pm Lisa De Novo LIVE at Tommy Bahama

Tommy Bahama (Charlotte, NC)

2026 USA Curling National Championships - Women's Session 3
Wed, 25 Feb at 05:00 pm 2026 USA Curling National Championships - Women's Session 3

Bojangles Coliseum

SPORTS TRIPS-ADVENTURES
Paint Your Pet @ NoDa Brewing Company (NORTH)
Wed, 25 Feb at 05:30 pm Paint Your Pet @ NoDa Brewing Company (NORTH)

NoDa Brewing Company

ART FINE-ARTS
Coffee and Connections with Charlotte Business Group
Fri, 04 Feb at 08:00 am Coffee and Connections with Charlotte Business Group

Bitty & Beau's Coffee

BUSINESS
How to Start Real Estate Investing ONLINE - How to Make Money in 2023
Thu, 23 Feb at 07:00 pm How to Start Real Estate Investing ONLINE - How to Make Money in 2023

Charlotte

WORKSHOPS
Need a Plan B  in Charlotte, NC? You Should Own a Travel Biz!
Mon, 15 May at 07:00 pm Need a Plan B in Charlotte, NC? You Should Own a Travel Biz!

Sheraton Charlotte Airport Hotel

WORKSHOPS BUSINESS
Master Public Speaking & captivate any room with confidence \u2014 Online Event
Mon, 12 Feb at 06:00 pm Master Public Speaking & captivate any room with confidence — Online Event

Charlotte

WORKSHOPS PUBLIC-SPEAKING
BUSINESS OPPORTUNITY MEETING
Mon, 26 Feb at 06:00 pm BUSINESS OPPORTUNITY MEETING

Sheraton Charlotte Airport Hotel

Aligning Passion with Profession:  Your Soul's Journey - Charlotte
Thu, 29 Feb at 11:00 am Aligning Passion with Profession: Your Soul's Journey - Charlotte

Charlotte, NC

WORKSHOPS BUSINESS
Master Public Speaking & captivate any room with confidence \u2014 Online Event
Sat, 27 Apr at 06:00 pm Master Public Speaking & captivate any room with confidence — Online Event

West 1st Street

WORKSHOPS PUBLIC-SPEAKING
L.I.F.T.- Partnering for Profit
Wed, 02 Oct at 06:30 pm L.I.F.T.- Partnering for Profit

Sip City Market & Bottle Shop

MEETUPS
Rough Diamond Empire: Good Vibes Soulcial Hour
Thu, 02 Jan at 06:00 pm Rough Diamond Empire: Good Vibes Soulcial Hour

BeSocial

BUSINESS
Carolinas Referral Group (CRG) - University | Weekly Networking Meeting
Thu, 06 Feb at 08:00 am Carolinas Referral Group (CRG) - University | Weekly Networking Meeting

Golden Corral Buffet & Grill

MEETUPS
AVANCE: Realtors in Real estate
Thu, 13 Feb at 06:30 pm AVANCE: Realtors in Real estate

Heist Brewery and Barrel Arts

BRUNCH ART
Charlotte Join us for a Real Estate Investors Training
Thu, 06 Mar at 08:00 pm Charlotte Join us for a Real Estate Investors Training

Charlotte

WORKSHOPS

What's Happening Next in Charlotte?

Discover Charlotte Events