Inside PR 2026: Challenges and Opportunities in Corporate Communications

Date: Wednesday, May 6, 2026
Time: 5:00–7:00 PM
Location: Workbox, 31st Floor, PPG Place

The PR landscape is shifting fast. How are Pittsburgh's senior communications leaders actually responding?

Join PRSA Pittsburgh for an unfiltered panel conversation with executives from across the financial, corporate, media, and global business sectors — digging into the real challenges and decisions shaping the communications function today.

Topics include:

• AI in the Communications Workflow — how teams are using it today and where human judgment remains essential
• Protecting Trust in an AI-Accelerated Environment — credibility, transparency, and ethical standards
• Reputation & Risk in Real Time — managing misinformation, deep fakes, and fast-moving narratives
• The Evolving Role of the Communications Leader — advising the C-suite on AI, policy, and stakeholder expectations
• Cross-Sector Storytelling that Drives Impact — aligning messaging to strengthen Pittsburgh's reputation and economic narrative

Meet the Panelists

Jennifer Beahm | Editor-in-Chief, Pittsburgh Business Times
Jennifer has led the Business Times newsroom since 2018, bringing a journalist's lens to how Pittsburgh organizations tell — and sometimes fumble — their stories.

Angie Carducci | VP & Senior Communications Lead, Corporate Responsibility, PNC Bank
A Pittsburgh Business Times 2025 Woman of Influence, Angie drives communications strategy for PNC Foundation's national community impact initiatives — and spent 20 years before that as a credentialed NHL sportswriter.

Robin DeSantis | Global Senior Communications Leader, PPG
A former PRSA Pittsburgh president and Member of the Year, Robin leads global marketing and communications for PPG's Packaging Coatings business and is a longtime advocate for developing the next generation of communicators.

Jeff Krakoff | CEO, Krakoff Communications
A PRSA Pittsburgh Renaissance Hall of Fame inductee with 30+ years in PR, branding, and marketing communications, Jeff also brings a professor's perspective as an adjunct at the University of Pittsburgh Business School.

Steve Radick (Moderator) | EVP, Managing Director, Burson
Steve has spent 20+ years leading communications strategy, crisis response, and social media for clients ranging from the U.S. Navy to Heinz — and knows how to keep a panel moving.

Red Wine Courtesy of Grapevine Ventures

Tickets

• PRSA/PRSSA Members: $10
• Non-Members: $25

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