innovationCAFE Frisco: Sports Tech & Entertainment Innovation

Join us for the innovationCAFE Frisco session, strategically located in North Texas's Sports and Entertainment Capital. This event is critical for leaders managing major venues, sports organizations, and corporate sponsors who demand measurable returns on innovation investments.

While the focus often sits on the fan experience, the true executive challenge is integrating advanced technologies (e.g., smart venues, streaming platforms) into core operations. This session focuses on how the three pillars of economic success—Productivity, Commercialisation, and Innovation Culture—must align to transform technology investment into profitability and sustained competitive advantage.

This session leverages Frisco's dynamic environment to focus on how operational efficiency fuels new revenue streams.

• Panel and Strategic Discussion: Hear from all three core leaders: Adam Rogers (Innovation Culture), Damian Smyth (Productivity Expert), and Cherie Jones (Commercialisation Strategist). They will debate how to build an internal culture that embraces new venue technology (Adam), how to measure the real-time operational efficiency gains from that tech (Damian), and how to structure digital asset deals (streaming, sponsorships) to maximize financial Commercialisation (Cherie).
• The Workshop: The interactive workshop centers on the key question for organizations facing immense investment pressure:
  

  "How do organizations in the sports and entertainment sector move beyond costly experiments to build a high-Productivity venue and logistics operation that is funded, sustained, and commercially maximized by new digital asset revenue streams?"

  The discussion will explore best practices for aligning operational upgrades with digital revenue projections and securing sponsorship funding for innovation.

This high-impact, two-and-a-half-hour event is structured around the CAFE principle of innovation:

• Collaborate
• Ask
• Flow
• Evolve

Gain strategic insights from core industry leaders, participate in a focused discussion on ROI, and collaborate on a policy paper that will address the regulatory needs of the rapidly evolving sports and entertainment sector.

Location: Hilton Dallas/Frisco Hotel & Convention Center

Speakers: Adam Rogers, Damian Smyth, Cherie Jones

Duration: 2.5 hours

Action: Develop the operational and commercial strategy to fund venue innovation through digital asset monetization.

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