Innovate with Intent: Make Culture your Competitive Superpower

Brands that root themselves in culture don’t just adapt – they lead. By understanding the nuances of everyday life, rituals, and aspirations, you can create products and experiences that feel truly relevant and irresistible. Huxly APAC is here to help you do exactly that.

• A live panel with experts in local culture, strategy, and research - including speakers from Diageo and The Coca-Cola Company
• A cultural lens on how brands can innovate better in APAC
• An interactive 360° co-creation session
• Networking with peers in innovation, insights, R&D and marketing
• A delicious lunch and networking on the rooftop terrace
• A whisky tasting hosted by award-winning distillery, Annandale

Know what’s Happening Next — before everyone else does.

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Host or Publisher Huxly by MMR