Influencer Marketing Strategies in the Digital Space

We’ve all been on social media and are familiar with the term influencers along with the ads and promotions they incorporate into their content. However, rarely do we see what happens behind the scenes on the decisions and processes that are put in place to make everything happen.

In this event, we'll be joined by both influencers and digital marketing professionals to share just how these marketing campaigns are conceptualized and executed, as well as provide a different set of perspectives based on the wants and needs of their roles.

PROGRAM

• 5:30pm – 6:00pm: Check-in and light pupus
• 6:00pm – 7:00pm: Panel discussion begins
• 7:00pm – 7:30pm: Q&A

SPEAKERS

• John Tapper – VP, Director of Digital and Automated Marketing,
• Monchalee Ota – Digital Marketing Manager,
• Taylor Date – Local Influencer at @townie.tay
• Corina Quach – Local Influencer at @fiveftfoodie

PARKING

Validation available for Central Pacific Plaza - Parking Garage.

Host or Publisher American Marketing Association Hawaii Chapter