Influence with Intention: How Utah Creators Build Brands That Last

Join Utah-based creators and entrepreneurs Annika Orozco, James Seo, and London Lazerson for a candid panel conversation on how social media actually turns into real business growth.

From building authentic audiences and creating content that converts, to navigating algorithms, brand deals, and burnout, this panel goes beyond highlight reels and hustle myths. You’ll hear what their social presence looked like before it worked, what changed when things clicked, and how they continue to grow without losing their voice.

Expect thoughts on:

• Turning passive followers into loyal communities (and paying customers)
• Balancing authenticity with strategy
• Choosing the right platforms for real ROI
• Staying consistent when growth is slow or the algorithm ghosts you

Whether you’re a creator, small business owner, student, or just figuring out your digital presence, you’ll leave with practical insights, mindset shifts, and a clearer path to building a brand that lasts both on and off the internet.

Speakers:

James Seo
Brand: Korean Bros
Instagram: @itsjamesseo
TikTok: @itsjamesseo
Website: korean-bros.com

London Lazerson
Brand: Final Boss Sour
Instagram: @londonlaz
TikTok: @londonlaz
Website: finalbosssour.com

Annika Orozco
Brand: Annika Wellness
Instagram: @annika.wellness
TikTok: @annika.wellnessclub
Website: annika.com

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Host or Publisher Kiln Provo