Industrial Strength Selling - Lunch & Learn Workshop

*Seating is Limited to Manufacturers

(Lunch will be provided)

This workshop will explore the business owner/senior leadership roles and responsibilities to the sales process and help identify the path to building a successful team.

To truly serve customers at the highest level and fearlessly seek additional opportunities to expand business and revenue, sales skills must be tuned to a higher level.

· Do you understand your best fit with customers?

· Have you explored your customer’s business model to be able to speak to their larger objectives?

· Is your sales team prepared to present the most appropriate products/ services?

· Which markets do your customers serve and what are their plans for future growth?

Join us to explore:

· Knowing your key customers and their requirements.

· Identifying “best fit” customers and new products/market opportunities.

· Understanding your customer journey and touch points with your business.

· Correlating industry and market trends with sales objectives.

· Defining (and maintaining) your value proposition.

· Developing an annual sales forecast.

· Setting sales goals and individual plan numbers.

· Recruitment and retention of sales personnel.

· Assessing the sales pipeline and evaluating prospects.

· Establishing sales systems driven by data.

· Optimizing email, text and social media to improve sales performance.

About the Presenters:

Terry Cascioli, Executive Consultant, Marketing & Sales, Decision Associates

Bill Greenleaf, Executive Consultant, Marketing & Sales, Decision Associates

Host or Publisher Insyte Consulting