In Their Shoes: A Consumer Closeness Event with Brand Genetics

80% of brand executives believe their brand offers the best experience, but only 8% of their consumers agree. The key to closing this gap, also tagged as #1 skill for successful innovation - consumer empathy

Are you looking to build your empathy toolbox?

If so, this event is for you!

As specialists in closing the empathy gap, Brand Genetics is now bringing our Consumer Closeness program to NYC to supercharge the world's savviest insights teams.

Join us for our inaugural event as we uncover the evolving reality of “health and wellbeing”.

· What does this mean for today’s audience?

· How are behaviors changing and what is driving this?

· Who are the hero brands and who are the villains?

· Plus, where does white space still exist?

Designed to upskill your empathy techniques we will be facilitating hour-long connects with consumers in a context relevant to our hot topic.

A chance to step into your consumers' shoes, observe the drivers and barriers in action and lift the insights lid firsthand.

Plus, a moment to mix and mingle with the industry's best and brightest during our briefing and share-back sessions

Host or Publisher Brand Genetics