In-Person | Certified Green Real Estate Prof. | BayREN/CAREB

The Bay Area Regional Energy Network (BayREN) is a collaboration of the nine counties that make up the San Francisco Bay Area. Led by the Association of Bay Area Governments (ABAG), BayREN provides regional-scale energy efficiency programs, services, and resources. BayREN is funded by utility ratepayer funds through the California Public Utilities Commission, as well as other sources, drawing on the expertise, knowledge, and proven track record of Bay Area local governments.

BayREN provides trainings specifically for real estate and appraisal professionals to enable market recognition of the value of a green home during real estate transactions. Trainings also help real estate and appraisal professionals understand the basics of an energy efficient home and available resources, such as incentives for upgrades and assessments offered through BayREN.

Created for the National Association of Real Estate Brokers (NAREB) Realtists members, this course was created to address helping buyers improve the efficiency of their new home purchased to lower the true cost of home ownership from the start and to help sellers to recoup value for energy efficiency improvements, especially when tied to a green certification label. With a focus on California specific programs and products, this training provides basic to advanced training in green building and sustainable business practices so that participants can seek out, understand, and market properties with green features specific to the needs of their communities. This is the only green certification conferred by NAREB, the leading professional organization for agents and brokers that are members of the largest African-American real estate trade organization. By earning the Certificate of Completion, real estate professionals receive:

• Information specific to the California low income and disadvantaged community marketplace, including: state and utility rebate programs, green-lending options, and government policy efforts focused on climate change.
• The best, most relevant information about the industry in this market.
• Access to a wealth of support collateral, such as customizable green client handouts, videos, and other professional marketing materials.

Each day of the course covers a different aspect of California focused green real estate with special emphasis placed on historically neglected communities:

• Energy: Understand the essentials of conservation, efficiency, and renewable energy as they apply to programs and professionals that help real estate professionals help their clients and community.
• Resource available to the real estate professional: Explore best practices in helping clients make good choices for maximizing energy savings and lowering homeownership costs and increasing home value, increased comfort and creating a healthier environment. Understanding available rebates and incentives.

• Lending programs and products that serve various income type buyers and how some financing may assist low-income buyers and sellers in achieving their goals. Understanding the valuation process for this market segment and how to effectively work with Appraisal.
• Developing and marketing a green business real estate practice: Learn how consumer preferences, marketing tools, and effective language can play a role in developing and marketing a green real estate business practice. How certifications and labels available in the marketplace can help, how these vehicles work and who the professionals in the community are that real estate professionals should team with to best serve the need of their clients.

Questions?

Contact [email protected] or (510) 285-6221

Host or Publisher Bay Area Regional Energy Network (BayREN)