In Business Expo & Conference 2024

In Business magazine will host the annual In Business Expo & Conference on May 15, 2024. This is Dane County's premier business-to-business expo connecting local professionals with one another and featuring a wide variety of exhibiting companies. To learn more about the event, visit MadisonBusinessExpo.com.

The event kicks off with a keynote presentation by Featuring Anat Baron: Futurist, Tech Entrepreneur & Former Head of Mike's Hard Lemonade

Keynote Presentation: The Next Great Transformation

The past few years have taught us that life can change in an instant. We learned that we could adapt to changing circumstances thanks to the technology tools that keep us connected. But are we ready for the exponential changes heading our way? After all, artificial intelligence, robots, biotech, and digital media, are already transforming work, culture, and our social lives. We are at the forefront of a profound paradigm shift.

In her interactive keynote presentation, futurist and consumer expert Anat Baron will focus on the intersection between technology, the empowered consumer, the multigenerational workforce, and the constant disruption around us. She will discuss the challenges and opportunities impacting our professional and personal lives and show you what success looks like in our fast moving, hyper connected, digital-first world. All the while, making the case that our humanity will matter more than ever as technology becomes a ubiquitous part of our daily existence. Anat will help your team understand what’s next so they can create change within your organization, even when change is hard.

Host or Publisher In Business magazine