In AI we trust?

It took seven years for 50 million people to use the internet. For generative AI it took five weeks.

Tech adoption is moving at an ever-faster pace with AI tools now used across generations. While we are still getting to grips with the impact of social media on our lives, the UK Government has positioned AI at the heart of its proposed "decade of national renewal" which will effectively see us all living through another social experiment.

How far do people trust these emerging tools? To what extent are they willing to exchange more data (and context) for better, more personalised experiences? What lessons – if any – have we learned from social media and search and do we care? Even if we say we do, do our actions reflect this?
These dilemmas are critical for financial services and other consumer-facing sectors as brands explore the development of customer-facing AI chat services. Both industry and the financial regulator were caught off guard by the rise of online 'finfluencers'. Will the proliferation of AI chatbots be any different?

Instinctif Partners and Life Moments have come together to explore the commercial opportunities and reputational risks that lie in wait from the march of conversational AI. What role are regulation and trust playing now and in the future? How can firms keep pace with consumer needs and behaviours, while staying within the boundaries of responsibility and risk appetite?

This event will explore how firms are approaching the challenge of AI chat adoption. What are the live possibilities and pitfalls for brands and business reputations in the post-Cambridge Analytica world, where tech-empowered consumers continue to take on unfamiliar risks?

Format/panel: 90 mins panel discussion including Q&A

Intro & welcome: Instinctif Partners
Keynote address: Truth Consulting
Panel:

• Life Moments
• DataEQ
• Plus special guests

Host or Publisher Instinctif Partners