Importing Wine, Beer, Spirits For Pleasure & Profit Seminar

Enjoy discovering new wines, beers, spirits?

Enjoy international travel?

Explore career opportunities in the beverage alcohol industry.

During this day-long seminar experts will provide an overview of the multi-billion dollar imported beverage alcohol industry; the job opportunities and how to establish your own import agency.

If you are a collector, you will learn how to bring those great tasting discoveries found while aboard home to stock your cellar while minimizing the costs.

During the day, you will learn:

MORNING SESSION

Where to find new and interesting wines, spirits and beers

How to start your own successful import agency

Determining the best strategy for new product development

How to negotiate with suppliers

Marketing channels - which are the best for you and your suppliers

Opportunities as a Consignment and/or Private Stock Agent

Employment opportunities in the beverage alcohol industry

A light lunch will be served.

Afternoon Session

How products are priced

Agent commissions and promotional allowances

Ordering samples

Dealing effectively with the LCBO

Selecting the right products for today's market

How the LCBO selects products and how to increase your chance of success

Vintages - a lucrative market

Determining the best strategy for a new product launch

Working with LCBO wine consultants - how to find an sales support at store level

Working with the media

Other provincial markets: Privatization, Options & Opportunities

AS AN ADDED BONUS those attending will be provided with 30 Days of post-seminar online consulting.

Host or Publisher CS Trenholme & Associates