Implementing Human-Centric AI into Communication Strategies

Join the Greater Fort Worth Chapter of the Public Relations Society of America (GFW PRSA) on Wednesday, October 2, for our annual half-day professional development program and luncheon, presented by Kami Huyse, APR, and sponsored by GlassView.

Kami is the founder and CEO of Houston-based digital marketing and PR agency Zoetica, is an acclaimed keynote speaker and author, and a lifelong learner specializing in blending AI with traditional communication strategies to enhance brand engagement.

Titled, “Implementing Human-Centric AI into Communication Strategies,” the program will include interactive workshops and breakout sessions focused on defining your brand voice using AI, planning strategic content with AI, and creating AI workflows for research and content creation.

• Utilize cutting-edge AI tools to craft a unique voice that aligns with brand values
• Discover AI-driven strategies to build connections and foster loyalty from audiences
• Develop a clear, actionable blueprint to establish authority and plan content
• Master the art of AI-powered content creation
• Incorporate AI tools into your workflow while maintaining quality and job security
• Understand AI's limits and where to apply human creativity
• How to evaluate and use the right AI tools for your needs

NOTE: All attendees are encouraged to bring their laptops as workshops will include interactive exercises for writing and content development.

• Breakfast & Networking – 8-8:30 a.m.
• Morning Program – 8:30-11:30 a.m.
• Lunch & Networking – 11:30 a.m.-noon
• Lunch Program/Keynote – Noon-1 p.m.

• Morning Program Only – $80 (all registrants)
• Morning Program and Luncheon – $90 (all registrants)
• Luncheon Only – $45 (members), $50 (national members), $50 (non-members), $35 (students)

GlassView is a neuro powered media company built for driving measurable outcomes for brands at all levels of the marketing funnel. Through premium inventory, innovative targeting, and advanced algorithmic optimizations, GlassView delivers best in class advertising on every connected screen. For more information, visit www.GlassView.com.

Host or Publisher Greater Fort Worth Chapter PRSA