Implement Product Development Strategies that Work

The fifth session in our Innovation Methods and Mindset short course, hosted by Steve May-Russell, CEO of Smallfry Industrial Design.

About the course

Experience how product development works in some of the world's most successful companies in this insightful, interactive 1-day course. Learn about where meaningful new ideas come from and understand how they’re formally managed and finessed to create innovations in complex organisational contexts, so that you can apply best-practise to your product development strategies.

Who’s it for?

Individuals and teams who want to bring some rigour to how they develop new product and service innovations. This session is ideal for managers, leaders and developers who navigate the complexity of new product development.

What you’ll learn

• How to formalise a product development process to increase its chances of success
• How to keep consumer evidence at the centre of your product development
• How to manage the teams, relationships and politics at the heart of every innovation project
• Understand what the difference is that makes all the difference in successful innovation projects

The skills you’ll develop

You’ll be able to shape a product development framework that works for your business - one that considers the people, methods, processes and mindset required to bring a new product or service to market.

Meet your Trainer: Smallfry Industrial Design

Smallfry is a renowned design consultancy that has been providing strategic industrial design services since 1971. Their team has developed commercially successful products across the consumer, medical, industrial, and service industries since their foundation in the UK’s industrial and automotive heartlands.

Steve May-Russell, CEO

Steve May-Russell is a leading Industrial Design and Innovation Consultant and the CEO of Smallfry. Steve has represented the creative industries on the UK Trade & Investment’s bilateral partnerships in East Asia and is regularly invited to speak to international audiences on Innovation and using Design to develop brands. Steve lectures at Cranfield, Cambridge University, Coventry University and Loughborough.

About STEAMhouse Short Courses

Collaboration is at the heart of all our learning experiences at STEAMhouse, so practical and collaborative learning will be central to your experience.

We provide all the tools, facilitation, kit and equipment so you can focus on what matters most.

Based in the heart of the UK, and at the edge of Birmingham’s creative and knowledge quarters, STEAMhouse makes it easy to connect with the latest ideas, skills and innovation expertise.

Host or Publisher STEAMhouse