If You Sold Your Business in 2026, What Would Buyers Really Pay?

In-Person Event: If You Sold Your Business in 2026, What Would Buyers Really Pay?

Understanding SDE, Multiples, and Market Timing

If you sold your business this year, what would it actually be worth to a buyer? Many business owners assume their company's value is based on revenue or industry averages. In reality, buyers focus on a very specific set of financial metrics and risk factors when determining what they're willing to pay.

Join exit planning advisor Eric Togneri for this in-person educational session covering the key valuation drivers that influence how businesses are priced in today's market. Whether you're planning to sell soon or just want to understand how buyers evaluate companies, this session will give you a clear, practical understanding of what drives business value — and what could impact your eventual exit price.

📍 Location: Offit Kurman | 2300 Windy Ridge Pkwy SE, Atlanta, GA 30339

What You'll Learn

• What Seller's Discretionary Earnings (SDE) really means and how buyers calculate it
• How valuation multiples are determined in real transactions
• Why similar businesses can sell for very different prices
• The key factors that influence buyer demand and market timing
• What business owners should understand about valuation before planning an exit

Who Should Attend

• Business owners considering selling in the next 1–5 years
• Owners curious about what their business might be worth
• Entrepreneurs preparing for a future exit strategy
• Owners who want to better understand how buyers evaluate businesses

About Your Host

Eric Togneri

Founder, ExitOnTop | Managing Director, Neri Capital Partners

Eric Togneri is a Certified Exit Planning Advisor (CEPA) and co-founder of ExitOnTop and Neri Capital Partners, with more than 25 years of experience helping business owners understand how buyers value companies and prepare for successful exits.

He has completed hundreds of business valuations across multiple industries and works with business owners nationwide to help them understand the true drivers behind company value.

Prior to founding ExitOnTop and Neri Capital Partners, Eric spent 25 years in the consumer packaged goods industry, holding director and department-head roles in Sales, Category Management, and Trade Marketing. He has been involved in several high-profile brand acquisitions and divestitures in the health and beauty sector, and his recent MA work has focused on licensing and international brand expansion into new product categories.

Education Credentials:

• BBA — University of Iowa
• MBA — University of Pittsburgh
• Certified Exit Planning Advisor (CEPA) — Exit Planning Institute

Eric is also a co-founder of the Exit Planning Exchange (XPX), Atlanta Chapter.

Areas of Expertise: Consumer Products | Retail | Healthcare | Exit Planning

Join us for this live, in-person educational session and gain a clearer understanding of how buyers evaluate businesses and what factors influence company value in today's market.

Attendance is free, but space is limited.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Eric Togneri, MBA, CEPA