IE Masterclass: Streaming Influence: How Will AI Reshape Culture and Soft Power? - NYC

Every film we watch and every series we binge quietly teaches us something—about who the heroes are, whose stories matter, and how the world is supposed to work. This masterclass pulls back the curtain on that invisible force: soft power, the ability to shape how people see the world through the culture they consume.

As artificial intelligence puts content creation into more hands, traditional gatekeepers of global storytelling are losing their monopoly—and new centers of cultural influence are emerging. What happens when any nation, company, or creator can compete for the world’s attention and imagination?

Through vivid examples and insightful analysis, participants will learn to view entertainment as a strategic force, understand who is gaining and losing influence, and think critically about the stories shaping our collective view of reality.

María Valenzuela is an international media executive with over 20 years of experience in content, production, distribution, and strategy. She has held senior roles at Sony Pictures Iberia, Movistar Plus+, and Huawei Technologies and has worked with global players including Netflix, Amazon, Disney, and HBO. Founder of BRISA MEDIA, María is also an Associate Professor at IE University and an international keynote speaker on media and technology.

We hope to see you there!