IE Masterclass: Soft Power and AI: The New Battlefield for Global Influence in Film and Television-Chicago
About this Event
This hands-on masterclass explores the transformation of the television industry and how Netflix disrupted traditional TV models. Gain practical insights into Netflix’s business strategy and discover how the industry is redefining itself as subscription services reach maturity.
Through interactive discussions, we’ll also examine AI’s dual impact on the television landscape—both as a powerful driver of innovation and efficiency and as a source of emerging challenges shaping the future of the industry.
Featuring María Valenzuela
María Valenzuela is an international media executive with over 20 years of experience in content, production, distribution, and strategy. She has held senior roles at Sony Pictures Iberia, Movistar Plus+, and Huawei Technologies, and has worked with global players including Netflix, Amazon, Disney, and HBO. Founder of BRISA MEDIA, María is also an Associate Professor at IE University and an international keynote speaker on media and technology.
We hope to see you there!
Where is it happening?
Event Location & Nearby Stays:
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