IE MarCom Masters Open Day | Beyond the Cart: Redifining Digital Engagement

Join us at IE University to discover how our programs prepare you to build an international career in marketing, communication, innovation and digital business. 

At IE, learning goes beyond the classroom. Through a hands-on approach, an international environment and strong industry connections, students develop the creativity, strategic mindset and adaptability needed to thrive in today’s fast-changing business world. 

During this Open Day, you will learn more about our master’s programs, discover the student experience at IE and hear directly from current students and alumni about their journeys. 

The event will also feature an exclusive masterclass by : “Beyond the Cart: Redefining Digital Engagement” 

This session will provide an overview of the key strategic and operational principles of eCommerce in the fashion, luxury and FMCG industries. You will gain insight into the role of eCommerce teams, the main drivers of conversion and the challenges of maintaining a consistent brand experience across different audiences and markets. 

The session will also explore key considerations when launching a new business unit, from market insights and digital activation to commercial strategy, omnichannel operations and customer service, offering a holistic view of how to build and scale a successful eCommerce business. 

After the session, there will be a networking cocktail where you will have the opportunity to connect with students, alumni and members of the IE community. 

Places are limited, so make sure to register! 

Maria de Molina 31, Madrid 
Thursday, October 1st 
18:15 pm 

Agenda: 

18:15 – 18:30 | Registration 

18:30 – 19:00 | Master programs presentation  

19:00-19:45 I Masterclass with Rafael Feliu, Sales Director at Meta & Professor at IE “Beyond the Cart: Redifining Digital Engagement” 

19:45 – 20:15 | Current Students & Alumni Panel 

20:15 | Networking Cocktail 

About Rafael Feliu:  

Senior business leader with more than 20 years of experience across technology, FMCG, retail, sales, marketing, and digital strategy.  

He is currently Industry Head at Meta in Madrid, where he leads go-to-market strategy for major brands across consumer goods, beauty, luxury, fashion, and automotive.  

His previous experience includes senior marketing, brand management, digital, and CRM roles at Danone and Henkel-Schwarzkopf.