Idea Launchpad: Validating Your Venture Idea Without Breaking the Bank

Join us at DreamBank in Madison, WI for this in-person event!

Do you have a brilliant business idea you’re eager to test — but worried about the financial risks of going all in? Join Bill Murray, author, innovation instructor at Madison College and acclaimed start-up expert as he guides you through an interactive workshop designed to test your entrepreneurial idea through customer discovery, right-sized experimentation, and prototyping. Drawing insights from his book “Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success,” Bill will help you apply pragmatic strategies and success measures to stress-test your start-up idea, strengthen your business plan and launch the most successful version of your entrepreneurial dream.

At American Family Insurance, life’s better when you’re under our roof because when you feel totally supported and protected, any dream is possible. That’s why we created DreamBank, an inspirational community destination and virtual experience that provides events, signature experiences and resources to help people pursue, achieve and protect their dreams.

Host or Publisher DreamBank