Icon Realty Partners - Grill & Grow

Most agents treat a listing like a one-time transaction. Top producers treat it like a business generator.

In this Grill & Grow session, we’ll walk through the mindset + step-by-step plan to turn every listing into a consistent stream of business—before it hits the market, while it’s active, and long after it closes.

• Why “one deal” is actually multiple opportunities (neighbors, open houses, buyers, vendors, past clients, social proof)
• The 3-phase listing leverage plan: Pre-List → Active → Sold (and how each phase creates leads)
• How to build a Neighborhood Presence strategy that doesn’t feel salesy
• Open house + showing strategies that produce real follow-up (not just foot traffic)
• How to create repeatable content from one listing (social posts, stories, reels, just listed/just sold, behind-the-scenes)
• Referral multipliers: vendors, lenders, escrow, photographers, stagers, and how to turn partners into lead sources
• The post-close system that creates reviews, referrals, and repeat clients

Know what’s Happening Next — before everyone else does.

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Host or Publisher The McLure Real Estate Group