IAB Ireland Creator Marketing Summit

Event Overview

The creator economy is transforming how audiences discover, trust and engage with brands, and IAB Ireland is delighted to host this event, as part of IAB’s Global Creator Week 2026.

At this, our first Creator Marketing Summit, brands, agencies, platforms, publishers and creators will come together to explore what’s driving the next phase of creator-led growth in Ireland.

From platform innovation and campaign strategy to measurement, regulation and long-term partnerships, this event will explore how creator marketing in Ireland is becoming a core part of many brands marketing strategies.

Expect fast-paced presentations, practical case studies, platform insights and candid discussions on what’s working right now, and what still needs to change.

You can check out the speakers and panelists on our website here: https://iabireland.ie/event/iab-ireland-creator-event-new/

9.15: REGISTRATION / Tea / Coffee

10am WELCOME: Suzanne McElligott, IAB Ireland

10.10am: Creator Marketing: What Irish Audiences really think

Gavin Costello, RED C Research

10.25am: Platform Perspectives: How the ecosystem is evolving

• Rob Malone, YouTube Ireland Ambassador
• Ian Cummins, Mid-Market Manager, UK & Ireland, Meta
• Claire Mulhern, Head of SMB, TikTok Ireland

10.55am: The Sweet Spot: Driving commercial impact with premium publisher content and creator collaboration for Dulux Heritage

• Gavin McAuliffe, Group Head Content Studio,  The Irish Times Group
• Judith Byrne, Head of Marketing, Dulux Paints Ireland

11.10am: Turning Pages Across the Nation: An Post #BookTok

• Ruth Gleeson, Strategic Communications Director | Sponsorship, Core
• Joanne Farnon, Marketing Communications and Content Lead, An Post

11.25am: Orchard Thieves Fox Pack -  Building a creator-first mindset

• Neal Cummins, Head of Integrated Communications, THINKHOUSE
• Anna Walsh - Senior Brand Manager, Heineken Ireland

11.40am: Regulation & Standards - an update from ASA

• Michael Lee, Deputy Chief Executive, Advertising Standards Authority for Ireland (ASA)

11.55am: Panel Discussion: What does good look like in Creator Marketing?

Moderator: Suzanne McElligott

Panelists:

• Sarah McAleer, Talent Agent & Senior Account Manager, Hunter Media Group
• Éadaoin Fitzmaurice, Content Creator