'i' by deya, a fragrance launch with Jumbi

A link-up to celebrate the release of deya’s debut and signature fragrance, ‘i’

Featuring a DJ set from Ash Walker, and an ‘i’-inspired cocktail from Saint Ogun.

Founded by perfumer Ezra-Lloyd Jackson, deya’s mission is to bring new stories, realities and priorities to the creation, production and consumption of fragrance products — evoking sensibilities of closeness and connection with community through diasporic perfumery

deya launched in April 2023 and sold out its initial release of 8ml bottles of ‘i’ within one day. On May 31st deya will be releasing 50ml bottles of ‘i’, available to buy at the link-up and via wearedeya.com.

8ml bottles of Kava - a new fragrance built around Cava wine, black grape and oud - will be available to buy exclusively at the link-up ahead of its release later this summer.

Host or Publisher Jumbi