HSMAI Ontario : Market Intelligence, Planner Trends & Commercial Strategy

Join HSMAI Ontario for an engaging afternoon of industry insight, practical learning, and meaningful connection as we bring together two timely sessions designed to help hospitality leaders better understand the trends, behaviors, and market signals shaping our industry today.

As market conditions, traveler expectations, and meeting dynamics continue to evolve, hospitality professionals are being asked to make faster and more strategic commercial decisions than ever before. This event brings together both market intelligence and planner insight to help you better understand where the industry is heading and how to respond with confidence.

We are pleased to welcome Natacha Pouzin from CoStar Group who will share the latest hospitality market data shaping Eastern Canada and explore what today’s trends mean for hotel sales, marketing, revenue, and operations leaders.

Topics include:
• Market performance and regional comparisons
• Emerging demand trends and traveler behavior
• Opportunities and risks shaping the months ahead
• How to turn data into clear and confident commercial decisions

We are also pleased to welcome Courtney Granger from Cvent for a timely session focused on planner expectations, sourcing trends, and the evolving meetings landscape.

Drawing from CventIQ insights and real world planner behavior, this session will explore:
• What planners are prioritizing when sourcing hotels and venues
• The rise of smaller, more frequent meetings and events
• Why response time and visibility matter more than ever
• Emerging meeting and event trends shaping demand
• How hotels can position themselves more effectively in today’s market

Whether you are a General Manager, Director of Sales, Commercial Strategist, Revenue Manager, Marketing Leader, Event Professional, or someone curious about leveraging the data and insights shaping our industry, this afternoon will leave you with actionable insight, practical ideas, and a clearer understanding of the evolving hospitality landscape.

At HSMAI Ontario, our focus is always on connection, learning, and practical application. Join us for an afternoon of conversation, collaboration, and commercial insight with industry peers and leaders from across the hospitality community.

Info: For today’s hospitality leaders, risk mitigation is no longer just operational, it is commercial.

Across Ontario’s hotel landscape, leaders are navigating revenue volatility, rate integrity, online reputation, talent gaps, ESG accountability, and crisis readiness, all while protecting profitability and growth.

The team from PRL will unpack the growing complexity of insurance requirements and contractual liability across hotel operations, from events and catering sales to group contracts and commercial agreements. This session will equip leaders to negotiate with confidence, protect revenue, and reduce exposure across every area of the business.

If you are responsible for driving performance while safeguarding your property, this is a conversation you will not want to miss.

Know what’s Happening Next — before everyone else does.

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Host or Publisher HSMAI - ONTARIO CHAPTER