How to Tap into the Power of Storytelling for Entrepreneurial Success

Every entrepreneur has a back story. Your personal narrative helps people connect with you, and therefore your company, on a deeper, more meaningful level. Simply put, your audiences care less about what you do -- your product or service. What they really want to know is why you do it.

In this webinar, we'll cover the fundamentals of storytelling: What's your WHY?; Who are you talking to?; What are you telling them?; and, How are you saying it? We'll also share the best practices of thought leaders and help you think about the ways you can share your story in a noisy, ever-changing information ecosystem.

And if yours is a later-stage company, you will also benefit from learning how to bring your audiences along on your founder's journey through effective storytelling. Just ask legends like Richard Branson (Virgin), Phil Knight (Nike) or Howard Schultz (Starbucks) who never stopped using the power of stories to fuel their success.

Presented by the Entrepreneurial Strategy Series and Gearhart Law.

AGENDA:

• Networking (11:30 am - 12 pm EST)
• Presentation (12 pm - 1:15 pm EST)

OUR SPEAKERS:

David Postolski, Esq. is our event moderator. David is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies including, raising capital, business formation, food science, software, licensing, Data and Privacy Compliance, equity-based crowdfunding, and compliance with other US and International Regulatory structures. David is also a Professor at Temple University, Parsons School of Design and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Intellectual Property Law, founder of their International Action Group, and editor of their monthly newsletter, and the outgoing Continuing Legal Education (CLE) Officer. David currently serves on Harvard’s Lemann Entrepreneurial Program Advisory Board. Read more at: https://gearhartlaw.com/

Julie Campbell, MFA, is the CEO and founder of U Gotta Hear This! LLC, dba Center Stage Connections, a New Jersey based Certified WBE and professional development company specializing in public speaking and storytelling training, for what you say, how you say it, and why it matters to your audience. Businesses, universities, and individuals reach out to Julie when public speaking challenges hold them back in conversations, networking events, meetings, pitches, and high-stakes presentations. Center State Connections provides a way forward with engaging, curated, solution-based programming (on-site or virtual) through guest speaker sessions, small teams training, and 1v1 training.

Center Stage Connections is inspired by Julie and her journey out of chaos and fear to a meaningful life on the stage. For over 30 years, Julie has engaged and connected with audiences through her work in theater, film, television, voiceover, audiobooks, and speaking opportunities. Her stories of choosing courage over confidence, presence over perfection, and clarity over uncertainty have resonated with many professionals across business sectors. CEOs, CFOs, Partners, sales teams, design teams, authors, physicians, scientists, business owners, and university students have applied our strategies of expert storytellers and tools of professional actors to reshape their own limiting beliefs, let go of fear, and speak with confidence and clarity for more lasting connections at work, at home, and in life. Read more at: https://www.centerstageconnections.com/

Rosemary Ostmann is the driving force behind RoseComm, a boutique strategic communications firm that specializes in helping clients tell their stories in ways that truly resonate. Whether it’s sparking meaningful conversations with key stakeholders or amplifying messages through journalists, bloggers, and thought leaders, RoseComm gives its clients a voice in today’s fast-paced, ever-evolving media landscape. The firm serves a diverse range of local, national, and global clients across health care, education, government, nonprofit, and technology sectors. Beyond proactive storytelling, Rosemary is a trusted expert in navigating complex crisis situations with precision and empathy.

Recognized as the 2020 Public Relations Professional of the Year by the New Jersey PRSA and honored with the 2022 Bulldog Award for PR Professionals Who Make a Difference, Rosemary has designed and led communications strategies for powerhouse brands like Sony, United Airlines, Procter & Gamble, Weight Watchers, Microsoft, Pepsico, and Cigna. Her firm also champions mission-driven projects for organizations, such as the Committee to Protect Journalists, Shared Hope International and I Support The Girls. Under her leadership, RoseComm has earned multiple national accolades, including the PRSA Silver Anvil, the SABRE Award, and the Bulldog Award. Read more at: https://www.rosecomm.com/

Seth Goldstein the co-founder of Goldstein Media and a former newspaper journalist turned digital marketer and podcaster. He’s worked for news outlets across Pennsylvania and New Jersey. After getting massively burned out, Seth turned to digital marketing, starting his own business at the best time in 2008. The idea was to start a business to get a job. It’s been more than 15 years and Seth’s still at it and is loving every minute. There's been ups and downs, but that's the entrepreneurial journey, but he wouldn’t change it for anything. Seth hosts a popular podcast called Entrepreneur's Enigma where he talks about his experiences and to other entrepreneurs about their journeys. In addition to his work at Goldstein Media and his podcast Entrepreneur’s Enigma, he writes weekly in his newsletter Marketing Junto, and coaches busy executives and entrepreneurs on podcasting strategies. Read more at: https://goldsteinmedia.com/ and https://sethgoldstein.me/

Email the event moderator, David D. Postolski, Esq.. with any questions at

This event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through: https://gearhartlaw.com/

Host or Publisher Gearhart Law