How to Start a Coffee Shop
Schedule
Thu Jun 13 2024 at 08:30 am to Fri Jun 14 2024 at 04:00 pm
UTC-07:00Location
Boot Coffee Campus | San Rafael, CA
About this Event
The course aims to guide participants through the process of opening a coffee shop, helping them understand, think about, and discuss each step involved. It emphasizes the challenges and considerations unique to the coffee industry while also exploring ways to add value to the customer experience and differentiate their concept.
Participants learn about the specialty coffee market's growth, projected market size, and the definition of a specialty coffee shop. The course also delves into common mistakes made in the industry and provides insights on ingredients for success, including hard work, understanding the numbers, organization, integrity, dreaming big, and empathizing with customers.
The components for opening a new cafe are divided into different phases: idea, plan, execution. Under the idea phase, participants are encouraged to dream and define what they care about, the goals for their business, and the feel they want to create when customers enter their cafe. The plan phase focuses on product/service description, target market, vision/mission/values, market research, unique value proposition, marketing strategy, organizational structure, project timeline, and financial projections.
Financial planning and projections are given significant attention, including the importance of controlling costs, estimating capital needed, breakeven analysis, and sustaining success. The course also emphasizes the need to conduct a feasibility analysis to assess the viability of the business concept.
Finally, the execution phase covers finding the right location, negotiating leases, navigating regulations, managing construction, developing operations and menus, building a team, and establishing the brand.
The course provides aspiring coffee shop owners with a comprehensive guide to opening their own cafe, helping them navigate the complexities of the industry and develop a solid foundation for a successful venture.
Where is it happening?
Boot Coffee Campus, 619 Lindaro Street, San Rafael, United StatesEvent Location & Nearby Stays:
USD 1295.00