How To Sell Your Artwork with Martha Zlarar

Hosted by Artist Success Coach Martha Zlatar, this workshop helps artists navigate conversations around selling artwork.
About this Event

Hosted by Artist Success Coach Martha Zlatar, this workshop helps artists navigate conversations around selling artwork.

Do you think selling your art requires being pushy or manipulative? Do you feel unsure about what to say or do when someone steps into your studio to look at your work?

If you answered YES to either of these, this workshop is for you!

Selling your art doesn’t have to be intimidating or difficult. With the right tools and techniques, you can confidently navigate sales conversations and create meaningful connections with potential buyers.

In this 2-hour workshop, you’ll discover how to transform the way you approach sales by:

• Overcoming Limiting Beliefs: Identify the top 6 mental blocks that hold artists back from selling more art.
• Adopting a New Sales Paradigm: Learn a fresh, authentic approach to selling that’s engaging, fun, and aligned with your values.
• Mastering the 8 Stages of Selling Art: From starting a conversation to handling objections and closing the sale, you’ll gain a clear, actionable framework.
• Speaking About Your Art Effectively: Discover how to talk about your work in a way that captivates and inspires buyers.
• Building Long-Term Relationships: Explore tips and strategies to connect with collectors and cultivate lasting relationships.

Martha Zlatar is a seasoned Artist Success Coach with over 20 years of experience supporting visual artists. She helps painters and photographers grow sustainable art businesses through practical guidance on marketing, sales, pricing, and time management. Martha also works deeply with artists on mindset shifts—helping them identify and overcome limiting beliefs that block their creative and financial potential. Her mission is to empower artists to thrive doing what they love.

SEE ART this December 5 - 6 & 12 - 13 at East Bay Open Studios (EBOS). Hosted by Oakland Art Murmur, East Bay Open Studios is a multi-weekend event that invites the public to experience art where it happens—inside artist studios, galleries, cultural hubs, and unexpected spaces. Since its inception, EBOS has been a free, family-friendly, self-guided tour showcasing the diverse creative talent of the East Bay (Alameda and Contra Costa Counties).


Each year, EBOS connects hundreds of artists with thousands of visitors across 12 cities, offering an immersive look into the work of painters, sculptors, ceramicists, glass and metal artists, fiber artists, and multimedia creators. More than an art event, EBOS sustains visual culture, fosters creative placemaking, and deepens appreciation for the region’s rich artistic communities.
Agenda

🕑: 05:45 PM - 06:00 PM
Arrival
🕑: 06:00 PM - 08:00 PM
Workshop