How to sell to another business

Don’t sell me something, solve me something. This powerful saying in sales highlights the shift from pushing products to providing solutions. In today's competitive market, customers don’t just want to be sold to—they want their problems solved. Our workshop focuses on mastering the art of consultative selling, helping you understand how to meet your client’s needs with tailored solutions rather than generic pitches.

Through this comprehensive session, you'll be guided step-by-step through the entire B2B sales process, from preparing for your initial meeting to closing the deal—while maintaining control over every stage of the conversation. You'll learn how to build rapport, ask the right questions, uncover pain points, and position your product or service as the solution that will bring real value to your prospect.

This workshop is ideal for anyone who needs to sell their ideas, products, or services directly to other businesses or individuals, including entrepreneurs, sales professionals, consultants, and business owners. You’ll leave with the confidence and skills to navigate even the most challenging sales situations and develop long-term relationships with your clients by positioning yourself as a trusted advisor, not just a seller.

Date: Wednesday 11 Feb

Time: 10am - 1pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

**Please only sign up to one of our events if you are definitely planning to attend. Spaces are limited and we want to make sure the businesses that really want this support get it.

If you can’t make an event, it’s no problem as long as you let us know before the workshop. If you sign-up and don’t attend an event, we will contact you afterwards to check in and if this happens more than once, it will jeopardise your ability to sign up to future events.**

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Sheffield