How to Sell Passive House: A Presentation & Discussion

Join us for a presentation and discussion on best practices for marketing Passive House to clients, potential homebuyers, and the general public. The session, led by real estate broker and green home specialist, John Oppermann, will draw on lessons learned from marketing sustainability in other sectors (e.g., sustainable fashion and sustainable food) and explore the various pillars on which we could better market the myriad benefits of Passive House. Following a presentation, Oppermann will lead a discussion with the group to draw on the group's experience in communicating and selling Passive House to a variety of groups with the goal of learning how we can increase demand for Passive House amongst our various communities, the real estate industry, and the general public.

With 10 years of experience in wellness, sustainability, and real estate, John Oppermann brings a deep knowledge and passion for creating a healthy and whole home to his residential real estate practice. Oppermann connects interested buyers to and works with developers to communicate the full range of benefits of healthy green homes, including better air quality, more natural light, soundproof interiors, non-toxic fixtures and furnishings, reduced energy consumption, resilient energy systems, and lower operating costs.
Oppermann has served as an adjunct professor at NYU with a course titled Marketing Green Homes, which looks at how a variety of green and healthy building features and standards (including LEED, Passive House, and WELL) resonate with home buyers.

He is also Executive Director of Earth Day Initiative. Oppermann manages the breadth of Earth Day Initiative's activities, from its annual Earth Day events, which have recently included Al Gore, Bill Nye, and Elizabeth Warren, to its year-round programs, which includes a program empowering people to switch their homes over to renewable energy and a publication featuring new trends and developments in the green building industry. He has been featured as an expert on sustainability topics by a variety of media outlets, including the Guardian, MSNBC, and the New York Times.

Host or Publisher New York Passive House (NYPH)