How to Plan, Build and Launch a Successful Website

Every organisation needs a website, but what should it look like and how can you be sure that you have developed the features your customers are looking for?

It has never been easier to get started building a website, finishing one however can be more of a challenge. In this workshop will help you to get over the finish line with a website fit for purpose and ready to start converting visitors into customers.

Who should attend?

Anyone looking to build a new website for their organisation or anyone looking to reimagine their current website into a marking asset that drives traffic and gains conversions.

What's covered?

• Goals, purpose and the different types of website

• Anatomy of a website

• Website features and functionality

• Customer personas, User stories and user journeys

• Information architecture / navigation / URL’s and links

• Wireframing, design and user experience

• Content planning

• Build options and Content Management Systems

• How to choose a freelancer or agency

• Testing

• Domain names, DNS settings and hosting

• Google Analytics / Google Search Console

• Website monitoring

• Redirects (301s)

• Launch day

• Performance

• Looking after your website

What Outcomes Will Be Achieved?

• Understand the end-to-end process to plan, build and launch a killer website.

• Understand what really matters, and what really doesn’t.

• Gain confidence in making critical decisions about what to include in your website project to ensure you get the thing live and working hard for your organisation.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Gedling; Erewash; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

Host or Publisher Accelerator