How to Make Notion Your Business Brain

If you’ve tried using AI across multiple tools (ChatGPT, Claude, Gemini, etc.), you’ve probably hit the same wall:

• Each tool has a different “memory” of you
• Your brand voice and business context get fragmented (or go stale)
• You’re stuck manually updating custom instructions and knowledge bases inside proprietary, clunky interfaces

That’s not an AI problem. It’s an architecture problem.
This workshop will show you how to build an AI-powered "Business Brain" in Notion: a central source of truth where your projects, notes, decisions, templates, and brand context. So your AI stays grounded in what’s actually true and current.
Format (60 minutes, NOT a lecture):

• 15 mins: Notion basics (pages, databases, views, templates)
• 25 mins: walkthru one end-to-end workflow that turns a transcript into publish-ready social posts
• 20 min live Q&A + hands-on troubleshooting: bring your questions, misbehaving bots, messy brainstorms. Live examples are welcome! We’ll workshop them together.

BONUS: I’ll demo how Notion's custom AI agents work, and share how to test them safely.
You'll walk away with a clear playbook to centralize your context and stop juggling five AI tools with five different versions of “you." Instead, you'll be able to run everything from one system that stays up to date as your business evolves.

​About Hillary:

​Hillary Lyons is the founder of Syntropy, where she works as a brand strategist, copywriter, and context engineer for B2B SaaS companies. She's built her own business on Notion, calling it the single tool that enabled her to scale, and she's passionate about helping others operationalize their knowledge so AI and humans can work better together.

​With 15+ years of marketing experience and a background in teaching teams to build better systems, Hillary brings a rare mix of strategic thinking and hands-on, get-it-done energy. She's also led workshops on context engineering and building fractional practices with AI.

Lunch Included: coLAB will have a catered lunch provided at 11:45am for all attendees.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher coLAB